Some general good email subject line best practices to keep in mind when crafting those lures.
- Write multiple subject lines. You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. Then choose the best
- Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters. Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. Go over 50 characters and you risk being cut o-.
- Alliteration. An ample amount of alliteration attracts! Give it a try for some catchy email subject lines.
- More caps ≠ More opens. Covering your subject line in caps WILL NOT HELP YOU. Caps are powerful, but not to be trifled with. Use them sparingly and responsibly, like grenades.
- Know your audience. Your best bet for creating good email subject lines will be understanding your audience intimately and catering to them. This is a major rule for pretty much all aspects of online marketing, and while it can be a bit tougher in a limited character field like a subject line, matching your audience’s interests and mannerisms is essential if you really want solid open rates.
- What’s your tone? Most good email subject lines rely on a conversationalist tone to attract readers. Sites like BuzzFeed and Upworthy, known for their super-successful clickbait headlines, take advantage of a casual, conversational tone.
- Call to action. It’s never a bad idea to try a call to action in your email subject line. While many opt-out due to limited character space, call to actions may improve open rates.
Find an email that works, and your business can soar to new heights because you’ll reach more of your list.
Hopefully we’ve given you the information you need to make email subject line eye candy. These tips should help with open rates, but retaining those readers? That’s up to you!
But here’s the thing…
You don’t have to rack your brain and test your creativity HOPING to come up with a winner.
It’s much easier to simply “model” previous success.
>>And that’s where this resource comes in handy.