Email Subject Line Best Practices

Make Money

Some general good email subject line best practices to keep in mind when crafting those lures.

  • Write multiple subject lines. You should write 10 subject lines for every email, just as you should write 10 titles for every blog post. Then choose the best
  • Keep it under 50 characters. It’s general best practice to keeps subject lines to fewer than 50 characters. Subject lines with less than 50 characters have higher open rates and click-through-rates than those with 50+. Go over 50 characters and you risk being cut o-.
  • Alliteration. An ample amount of alliteration attracts! Give it a try for some catchy email subject lines.
  • More caps ≠ More opens. Covering your subject line in caps WILL NOT HELP YOU. Caps are powerful, but not to be trifled with. Use them sparingly and responsibly, like grenades.
  • Know your audience. Your best bet for creating good email subject lines will be understanding your audience intimately and catering to them. This is a major rule for pretty much all aspects of online marketing, and while it can be a bit tougher in a limited character field like a subject line, matching your audience’s interests and mannerisms is essential if you really want solid open rates.
  • What’s your tone? Most good email subject lines rely on a conversationalist tone to attract readers. Sites like BuzzFeed and Upworthy, known for their super-successful clickbait headlines, take advantage of a casual, conversational tone.
  • Call to action. It’s never a bad idea to try a call to action in your email subject line. While many opt-out due to limited character space, call to actions may improve open rates.

Find an email that works, and your business can soar to new heights because you’ll reach more of your list.

Hopefully we’ve given you the information you need to make email subject line eye candy. These tips should help with open rates, but retaining those readers? That’s up to you!

But here’s the thing…

You don’t have to rack your brain and test your creativity HOPING to come up with a winner.

It’s much easier to simply “model” previous success.

>>And that’s where this resource comes in handy.

How To Deal With Unsubscribers


Nothing scares list builders quite like watching their list shrink in size.

How To Deal With Unsubscribers

Particularly if it’s because of a human error or a poor strategic decision to pitch the wrong thing at the wrong time.

With that in mind, here’s what you need to know about email marketing:

Some people will unsubscribe when you pitch.

Some people won’t.

They may not buy.

But they won’t unsubscribe either.

And some will unsubscribe regardless whether you pitch or not.

This is a GOOD thing.


Because they either don’t have the money or the interest (or both) to gain value/ buy from you.

Or they don’t agree with your methods and they wouldn’t buy from you in the first place.

Should you lose sleep over these people’s decision to “reject” you?


Because you WIN either way.


How can you possibly win by driving people OFF your email list?

Because you don’t waste time with the wrong crowd.

By pushing the bad prospects away, you bond with the good ones, who want to buy from you and who don’t mind a pitch, if you offer a great solution to their problem.

If anything, good prospects expect a strong pitch from you if you believe in your product.

What this does is it enables you to focus on the FEW, and double down on your target audience.

Once you really discover exactly WHO responds to your messaging, it becomes much easier to find like-minded people.

Ultimately, you are left with a smaller, yet much more valuable list of super subscribers.

As opposed to just a huge list that does nothing.