Anytime you hear “cloud” just replace it with “someone else’s computer.”
That’s all it really is: Putting anything in the cloud is just putting it in someone else’s control.
Same holds true with web traffic.
If you’re relying on Facebook, YouTube, Google, Instagram or any other websites to bring you traffic… You’re in danger.
At any moment those algorithms you rely on to bring you traffic can change.
Maybe the old joke should change to…
Anytime you hear “algorithm” you should replace it with “someone else’s code making decisions for you.”
That’s why it’s so dangerous to rely only on organic, inbound traffic from social media sites and organic search.
So what can we do about this?
Luckily, one of the oldest web technologies is still as relevant – and in your control – as ever…
Use all of traffic you’re getting from social media and all of those marketing fads to get people to sign up to your email list.
Email and your domain name are firmly under your control – YOU decide how many emails you send and to whom.
If you’ve noticed your reach online or your traffic has been going down for seemingly no reason…
Now is as good a time as ever to implement an effective strategy to grow your email list.
If you already have an email list… Email your list. 😎 Regularly. Consistently.
And possibly, on an autoresponder (so you can never forget).